Summary of strategic activities in 2019
Under the “Digital Disruptor” strategy, the strengthening of customer relations was supported by intensive investment in innovative technology projects. In line with the business purpose of the strategy, the projects delivered in 2019 were focused on digital transformation of Alior Bank, by which we have been moving consumers and corporate customers to the digital world in a secure and friendly way.
To increase customer comfort and convenience, we have developed flexible products, and digitalised and simplified processes both in the consumer and business segments. Enhanced customer convenience and satisfaction informed a number of accomplished initiatives and activities, such as reducing customer documentation to the minimum, improving the functionalities available in Alior Mobile and Alior Online apps, and refreshing the branch format with a modern and eco-friendly design. Taking one of the leading positions in the “Forbes” ranking for the fifth time already has demonstrated that we’ve been consistently improving the quality of our customer service.
The innovative nature of our activities was also strengthened by strategic partnerships developed in collaboration with PZU Group and fintechs. One example of such collaboration is launching, together with PZU S.A., a platform called CASH, which is a new distribution channel for selected products offered by Alior Bank, and also by PZU SA in the future. We have been also granted an approval from the Polish Financial Supervision Authority to act as a Third Party Provider. This paves the way for continued growth of the Bank and provision of new digital services for customers by tapping the potential provided by PSD2 Directive and more intensive collaboration within PZU Group.